The Evolution of Advertising and its Impact in the Modern Day

Advertising has been an essential facet of marketing for as long as there have been human civilization and interaction. It is human nature to â€Å"advertise† oneself or to expose certain aspects of ones life that create an image or facade of how that person would prefer to be perceived by their community and peers. Advertising generally involves the promotion – and many times an exaggeration – of the positive aspects and the cloaking of negative attributes related to the particular item in question. The very first form of advertising that took place in humans was the propaganda, otherwise known as intentionally skewed or misleading advertisements to fit an agenda or dogma, that rulers used to promote their image. Rulers, whether it be the†¦show more content†¦The purpose of advertisements are to persuade the recipient of the ideas embodied by the author of said advertisement. This can be accomplished by one of three rhetorical devices or a combination thereof, either Logos, Pathos or Ethos. Each of these devices is used to appeal to logic, emotion, or credibility respectively. In a widely consumerist culture, the tool wielded in the creation of advertisements is predominately Pathos. Consumerist culture implies over consumption and, as such, an accumulation of things that are simply unnecessary. In order to persuade an individual to continue to consume unnecessarily, their emotions must be targeted because logically it doesnt make sense and the only ones that may be c onsidered credible on the subject of consumerism are in positions to benefit from additional consumption. Utilizing Pathos in this sense could mean selling â€Å"status† or â€Å"comfort† or â€Å"love† or any other of the myriad of human emotions. Status could mean a new car when you already have two in the driveway. Comfort could mean the extra kitchen utensil that is designed for one very particular purpose and gets used once every few months. Love could be a diamond that is artificially high in value and is being wasted for aesthetic purposes – the cause for its artificially high value. The ultimate goal in advertising is that people remember a product or brand name well after witnessing or hearing an advertisement. This is important so that potentialShow MoreRelatedThe Evolution Of Advertising : The Magic System1416 Words   |  6 PagesThe Evolution of Advertising Last year, the U.S spent over 180 billion dollars on advertising, with digital ad content the fastest growing category within the market. Facebook and other social media platforms are quickly pioneering new fangled ways to cater to the digital generation and entice the material desires of their users. 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